FLAME University


An opportunity to experience the liberal education ethos of FLAME


About the Program

This course provides students with a conceptual framework for understanding the function of marketing in an organization. The course helps students apply marketing concepts and theories to case studies and projects. The course makes them vigilant of the marketing happenings in the real world and, therefore, of the importance of creating effective marketing strategies. The course aims to provide students with an understanding of marketing concepts. It provides and trains students in marketing techniques. It will enable the students to realize the importance of customer value and customer behavior in the context of marketing decisions. It covers the various aspects of marketing management. This course helps students in understanding and implementing the concepts of marketing and the practices that assist in making strategic decisions in an Indian and global scenario.

Course Objectives

  • Introduce the core concepts of marketing
  • Explain Market Segmentation, Targeting, and Positioning (STP) and the 4 Ps of marketing (Product, Price, Place & Promotion)
  • Develop a thorough understanding of buyer behavior
  • Enhance problem-solving skills in marketing by offering a set of analytical tools (i.e., frameworks, concepts, models, and techniques)
  • Facilitate interpretation and analysis of select marketing cases
  • Increase awareness of marketing efforts by firms across a variety of business sectors
  • Establishing the Importance of Marketing to the Overall Organizational Structure


Prof. Gitesh Chavan

Assistant Professor - Marketing
Department of Marketing
Prof. Gitesh Chavan is an assistant professor of marketing at FLAME University. He holds a bachelor’s degree and a master’s degree in instrumentation and control engineering from Vivekanand Engineering College, Mumbai. He has completed an MDP in Marketing and HR from IIT Mumbai, Shailesh J Mehta (SJMSOM), and has earned an Associate (ATCL) Diploma in Communication Skills from Trinity College London. He has worked in multiple geographies, including Australia, the USA, the European Union, and the Middle East, in cross-cultural and cross-functional teams. His expertise includes sales and business development of automation solutions and services worldwide, global marketing of automation solutions and services, marketing strategies, branding, project engineering and management in industrial automation, safety systems, PLC, SCADA, HMI, DCS, automation, C&I project execution, and MAC project pursuits. He has received numerous commendations and accolades for his outstanding performance at Emerson and Honeywell in Houston, Texas. Gitesh was awarded NITIE Fellow in 2018. During his doctoral research tenure, he has published many research papers in scholarly peer-reviewed journals of repute (ABDC) with “A” category publications to his credit. He also has many international conferences and case study publications to his credit.