About the Program
This course provides students with a conceptual framework for understanding the function of marketing in an organization. The course helps students apply marketing concepts and theories to case studies and projects. The course makes them vigilant of the marketing happenings in the real world and, therefore, of the importance of creating effective marketing strategies. The course aims to provide students with an understanding of marketing concepts. It provides and trains students in marketing techniques. It will enable the students to realize the importance of customer value and customer behavior in the context of marketing decisions. It covers the various aspects of marketing management. This course helps students in understanding and implementing the concepts of marketing and the practices that assist in making strategic decisions in an Indian and global scenario.
Course Objectives
- Introduce the core concepts of marketing
- Explain Market Segmentation, Targeting, and Positioning (STP) and the 4 Ps of marketing (Product, Price, Place & Promotion)
- Develop a thorough understanding of buyer behavior
- Enhance problem-solving skills in marketing by offering a set of analytical tools (i.e., frameworks, concepts, models, and techniques)
- Facilitate interpretation and analysis of select marketing cases
- Increase awareness of marketing efforts by firms across a variety of business sectors
- Establishing the Importance of Marketing to the Overall Organizational Structure
Faculty
Prof. Gitesh Chavan
Assistant Professor - MarketingDepartment of Marketing